IGNITE THE FIRE WITHIN™
Executive Coaching for Purpose, Performance & Transformation
Discover Your Purpose. Fuel Your Potential. Lead with Impact.
Ignite the Fire Within™ is a transformational executive coaching journey designed to help leaders reconnect with their purpose, strengthen their mindset, elevate performance, and unlock their highest potential.
Inspired by fire as a symbol of energy, courage, ambition, clarity, and transformation, this coaching experience helps leaders reignite the inner fire that drives meaningful growth and sustainable success.
The programme follows the proprietary Fire Model™:

SPARK
Discover Purpose & Potential

FUEL
Build Mindset, Confidence & Resilience

FLAME
Activate Performance & Accountability

BLAZE
Strengthen Leadership Presence & Influence

WILDFIRE
Create Legacy, Strategic Impact & Lasting Value
Each coaching journey is tailored to the individual, their goals, leadership level, and organisational context.
Coaching Programmes
Executive Leadership Coaching
Emerging Leader Coaching
Sales Leadership & Commercial Performance Coaching
Entrepreneur & Founder Coaching
Career Growth & Executive Transition Coaching
Personal Transformation Coaching
Coaching Engagement Options
Coaching Engagement Options
Executive Coaching Session
Includes:
- 60-minute coaching session
- Personal action plan
- Session summary
- 48-hour WhatsApp support
Executive Performance Retainer
AED 12,000 per month
Includes:
- 2 coaching sessions per month
- Email support
- Leadership tools and resources
- Accountability support
Strategic Leadership Retainer
AED 18,000 per month
Includes:
- 4 coaching sessions per month
- Priority scheduling
- Leadership advisory support
- Crisis and challenge coaching
- Stakeholder and leadership guidance
Elite Executive Advisory Retainer
AED 25,000 per month
Includes:
- Unlimited coaching sessions (fair use)
- Full WhatsApp access
- 360° Leadership Assessment
- Executive Presence Coaching
- Boardroom Communication Coaching
- Strategic Advisory Support
- Real-time leadership guidance
Leadership Acceleration Programme
6-Month Transformation Journey
AED 65,000 – AED 85,000 for the duration of 6 months.
includes:
- 12 coaching sessions
- 360° Leadership Assessment
- Leadership Development Roadmap
- Monthly Progress Reviews
- Leadership Resources and Tools
- Accountability Framework
Ideal for: Leaders seeking measurable behavioural and performance transformation.
CEO Transformation Programme
12-Month Executive Coaching Journey
AED 120,000 – AED 180,000 customisable as per client’s request.
includes:
- 24–30 coaching sessions
- Executive Leadership Diagnostics
- Executive Presence Development
- Communication Mastery
- Strategic Influence Coaching
- Crisis Leadership Coaching
- Unlimited WhatsApp Access
- Quarterly Leadership Reviews
Ideal for: CEOs, Managing Directors, Founders, and Executive Teams.
Investment & Flexibility
Every coaching engagement is customised according to:
- Coaching objectives
- Leadership level
- Duration of engagement
- Assessment requirements
- Strategic advisory requirements
- Face-to-face or virtual delivery
- Additional support needs
Pricing may be adjusted based on programme scope, duration, and organisational requirements.
